Guys and gals, this is going to be a somewhat technical post, but I thought that it might help give our most loyal followers like you an inside scoop on social media, how it impacts getting out the word, and how you can help us raise awareness without spending a cent or leaving your chair.
To do this, I’ll step through some of platforms that MnSHW is using to keep you guys informed; including Facebook, Twitter, & email newsletter. This is giving you all a unique insight on what it’s like to run a social media campaign from the perspective of someone who does it for a living.
First of all, step one—like us on Facebook! (Go to Facebook)
Once you’ve clicked “Like”, click on the “Following” button in the menu bar and select “See First”, and under “Notifications” choose “On”. By doing this, you will get a Facebook notification whenever this page makes a post. Don’t worry, though. I don’t make very many posts (about 1x per week), and I try to be a good steward of your interests by posting content that I think you’d be interested in.
So now that you’ve liked and followed us, I should explain something. Facebook is tricky because even though other people may have “Liked” the Minnesota Scottish Harp Weekend page, those guys might not see every post we make because Facebook has algorithms that determine which posts that user will see based on virality …which basically means they could miss important updates. So how can you as a super-fan help us reach them? By reacting in some way.
And not all reactions are created equal, either. Put simply, here’s the order of importance to Facebook’s types of reactions:
- Simply clicking “Like” on a post. (Good…)
- Instead of clicking “Like”, use an emoji or a “Reaction”. (Better…)
- Leave a comment like, “Awesome!” (Very helpful!)
- …and finally Share the post. (MOST HELPFUL!)
So, in short, I want to re-emphasize how important and meaningful it is to me when you guys react to MnSHW’s posts on Facebook, because it helps give posts the boost they need to reach those that might be on the fringes.
Another thing you can do to help us on Facebook is invite people that you think might be interested to “Like” our page. Think about the people in your network of family, friends, and co-workers. Is anyone a lover of music? Or maybe they are really into Celtic culture. Most helpfully, they also live in Minnesota! To invite your friends, click on “More” and choose “Invite Friends”.
Prefer Twitter over Facebook? Follow us on Twitter instead! (Go to Twitter)
Twitter does have its specific uses in the marketplace of social media platforms, but I admit that I don’t pay as close attention to my marketing efforts here, mostly because I don’t see a lot of local harpists using this channel, and if you’re out there, it can be harder to find you because Twitter is much more global. I basically post the same things on Twitter as I do on Facebook, so if you happen to be a Twitter aficionado, you can be a big help here.
After you follow us, simply re-tweet any of our tweets.
Twitter is at least more “fair” than Facebook because they don’t use algorithms, but the down-side of Twitter is that since all tweets have equal weight, and some people follow lots of accounts on Twitter, our post and your re-tweet might just get lost in the flood.
Another thing you can do is go through the accounts of people you follow and make a tweet “at” us and “at” any followers that might be interested in MnSHW. For example,
“Thought you guys might be interested in following @mnscottishharp. List of @twitterhandles”
This is most helpful because then the person that you’ve tagged “at” in that tweet will receive a notification that they’ve been mentioned. From there, it’s up to them if they follow us or not.
That’s okay though, because…
Email Newsletter (Mailchimp)
We have an email newsletter! (Go to Mailchimp Sign-Up)
This is the number-one way for you to receive important event updates. I typically post one time every month, and again, I try to put helpful and useful information in each issue. I am absolutely open to feedback and suggestions on what kinds of content you guys would like to see in those emails.
Important note for Gmail users! Our newsletter will probably be sent to your “Promotions” tab, and if you are not the type to check that tab often, you might miss out on time-sensitive information. If you want the newsletter to show up in your inbox, you have to check the box on one of the emails in your promotions tab and drag it in your “primary” tab. From then on, any email that we send will be delivered to your inbox.
You can help promote our email newsletter by sharing that sign-up URL with any harper in the Midwest region of the USA. If you happen to be a harp teacher, encourage your student or your student’s parents to sign up too.
Donate to Our Event! (Go to Fundraising Page)
Okay, Okay, I know I said in the first paragraph of this post that you can help without spending a cent. And it’s true, you still can. I started out with explaining all the social media platforms, because if you happen to see a post about fundraising, it’s really important for those to get a boost (especially on Facebook), so like, comment, and share like crazy!
If you are reading this post, and you happen to be a harper , don’t miss this next part!
What we really want most is for you to attend the events, and if you feel constrained by finances, I wanted to share with you a unique opportunity to help us raise funds; competitor sponsorship! Get your friends and family on board to support you, and have them send a $28 donation to cover your registration fees.
The Minnesota Scottish Harp Weekend is a really fun event—a great way to meet other talented musicians, as well as gain experience and insight from our featured guest. We hope to see you this year!
Featured Image source: tifotter